SPATE

Spate is your machine intelligence solution for finding the next big consumer trend in beauty and wellness. The Spate dashboard analyzes over 20 billion consumer signals across Google, TikTok, and Instagram to answer: (1) what's the next big trend?, (2) who's owning the trend?, and (3) how can your brand position the trend based on consumer needs? Spate is a Y Combinator-backed company, founded by two ex-Googlers that started Google's Trendspotting division and uncovered trends like turmeric, cold brew, and face masks.