Ad Council

Ad Council is a national nonprofit organization founded in 1942 with the mission of using creative marketing to address complex social issues. The organization partners with advertisers, storytellers, and platforms to educate, unite, and inspire positive change in society. Ad Council runs various initiatives, including a Gun Violence Prevention Initiative and a Mental Health Initiative, aiming to foster societal awareness and action. By bringing together media, tech, marketing, and advertising partners, Ad Council works to dismantle structural racism and promote diversity, equity, inclusion, and belonging. Their work has made significant impacts, such as increasing awareness for Feeding America and assessing prediabetes risk among millions. Ad Council measures its success through stories of impact, research-based strategies, and effective campaigns.