Place Exchange

Place Exchange is a company specializing in the programmatic Out of Home (OOH) advertising sector. It seamlessly enables the planning, targeting, execution, and measurement of OOH advertisements through leading demand-side platforms (DSPs). Leveraging real programmatic capabilities, Place Exchange offers solutions that provide the same audience targeting and performance measurement as online, mobile, and social advertising, but with the added benefits of OOH's extensive reach and consumer engagement. Their platform allows supply-side partners to make OOH inventory available programmatically, connecting them with new buyers and expanding their budgets. The company also provides a proprietary measurement solution, PerView, which enables comprehensive measurement of reach, frequency, and impressions across various OOH media types and demographics.