Media Buyer

• Own day-to-day execution across Facebook and Instagram advertising through Meta Ads Manager
• Build, launch, manage, and optimize campaigns across the customer acquisition funnel
• Manage campaign structure, budgets, bidding, audiences, placements, optimization events, and spend allocation
• Monitor account performance and make informed adjustments
• Maintain clean campaign structures and naming conventions
• Monitor and analyze CPM, CTR, CPC, CPL, cost per booked call, CAC, conversion rates, lead quality, spend, and revenue performance
• Work with the sales team to understand qualified applications, booked calls, show-ups, and customers
• Identify where budget can be deployed profitably and where spend should be reduced or redirected
• Develop and maintain structured testing for hooks, angles, messaging, formats, offers, CTAs, and creative concepts
• Analyze creative performance and identify patterns across winning and losing ads
• Provide actionable briefs and feedback to the creative team
• Work with the Social Media Manager to identify organic winners for paid creative testing
• Build a disciplined testing process and determine when tests have sufficient data
• Identify winners, iterate, and scale them intelligently
• Decide when to increase spend, consolidate, introduce creative, stabilize campaigns, or intervene
• Ensure Meta Pixel, Conversions API, conversion events, UTMs, landing-page tracking, and CRM attribution function correctly
• Identify tracking discrepancies and resolve them with relevant team members
• Connect ad performance to leads, appointments, sales outcomes, and customer acquisition cost
• Own clear, consistent paid-acquisition reporting
• Communicate what happened, why it happened, what was learned, and next steps
• Report on spend, lead volume, CPL, qualified leads, booked calls, CAC, creative performance, testing results, and funnel metrics
• Quickly flag meaningful performance changes

• 3+ years of hands-on experience managing Meta Ads (Facebook and Instagram)
• Strong proficiency with Meta Ads Manager
• Demonstrated experience managing and scaling meaningful paid advertising budgets
• Strong understanding of direct-response and performance marketing
• Experience with lead-generation and conversion-focused campaigns
• Strong understanding of campaign structure, audiences, bidding, budgeting, optimization, and scaling
• Strong creative analysis and ad-testing skills
• Ability to interpret advertising and funnel data and translate it into specific actions
• Understanding of Meta Pixel, Conversions API, conversion events, UTMs, and attribution
• Ability to evaluate performance beyond platform metrics and connect advertising results to downstream sales outcomes
• Strong written and verbal communication skills
• Strong organizational skills and attention to detail
• Ability to work independently, take ownership, and proactively identify and solve performance problems
• Nice to have: Experience with high-ticket coaching, education, personal development, mental health/fitness, or information-product businesses
• Nice to have: Experience working with a setter/closer sales model and understanding what happens to paid leads after they enter a CRM
• Nice to have: Experience with application, booked-call, VSL, or similar high-ticket acquisition funnels
• Nice to have: Experience working with founder-led or personality-driven brands
• Nice to have: Experience turning organic content into successful paid creative
• Nice to have: Strong understanding of CRM attribution and the connection between ad-platform data and actual sales outcomes
• Be prepared to show accounts or case studies you’ve personally managed and explain your role in the results
• Explain monthly Meta spend personally managed, advertised business and offer, acquisition results, creative-testing approach, scaling success, and diagnosis of an underperforming campaign