Director of Marketing

• Develop and execute a comprehensive marketing strategy supporting firmwide revenue goals of $1.5M per month ($18M annually).
• Oversee a team of 3–5 marketing professionals and foster an accountable, collaborative, and innovative culture.
• Partner with the CEO, CFOO, Sales, and Operations leadership to align marketing investments with business objectives.
• Manage and optimize an annual marketing budget of $3–4 million.
• Lead full-funnel performance tracking and analytics linking marketing KPIs to revenue outcomes.
• Produce and present marketing performance dashboards and insights to the executive team.
• Design and oversee multi-channel campaigns generating 4,000–6,000 qualified leads per month.
• Leverage paid, organic, referral, and community strategies to expand reach and engagement.
• Oversee campaign testing, segmentation, and automation to maximize conversion and retention.
• Strengthen brand identity and storytelling to position the firm as a trusted leader in humanitarian immigration law.
• Champion consistent brand messaging and creative excellence across digital and offline platforms.
• Lead thought leadership and community-impact initiatives.
• Oversee and optimize the firm’s marketing technology stack.

• Bilingual (Spanish/English) — Required; essential for authentic and inclusive communication.
• 10+ years in marketing, with 3–5 years at a director or senior leadership level.
• Proven track record managing multi-million-dollar marketing budgets and achieving measurable growth.
• Demonstrated success in demand generation and brand development within a growth-oriented, professional services or legal setting.
• Strong analytical mindset; able to translate marketing data into actionable business insights.
• Skilled at building and scaling teams, with a passion for coaching and developing talent.
• HubSpot CRM & Marketing Hub (required)
• Experience with Google Ads, GA4, Meta Ads Manager, Call Tracking Metrics, BirdEye, Microsoft Suite, TikTok, Instagram, Facebook, YouTube, and LinkedIn.

• PTO and paid holidays