eCommerce Tracking & Data Insights Manager, German Speaking

• Analyze user behavior across the entire conversion funnel from landing page through checkout using GA4, Matomo, and heatmap tools
• Identify drop-off points and develop actionable optimization hypotheses
• Plan, prioritize, and evaluate A/B tests and multivariate tests
• Create and maintain dashboards in Power BI or Looker Studio for various stakeholders
• Combine onsite analytics data with inventory data, pricing information, weather data, and internal performance metrics to generate business insights
• Collaborate with Performance Marketing, Customer Experience, and Operations teams to drive data-informed improvements
• Conduct cross-market analyses and country-specific optimizations for Germany, Austria, Switzerland, the Netherlands, Belgium, France, and Poland
• Continuously improve tracking implementation and attribution models

• 3–7 years of relevant professional experience in eCommerce Analytics, Conversion Rate Optimization (CRO), or Growth Analytics
• Experience in an international or DACH-based eCommerce company is highly preferred
• Demonstrated success in improving conversion rate, average order value (AOV), or revenue through data-driven optimization initiatives
• Strong experience in web analytics and conversion rate optimization (CRO) within an eCommerce environment
• Proven ability to combine data from multiple sources (onsite analytics, inventory, pricing, and external datasets) to generate actionable business insights
• Hands-on experience with A/B testing and statistical analysis of test results
• Experience working with large datasets; SQL knowledge is an advantage
• A growth-hacking mindset with a strong focus on using data to drive measurable revenue growth
• Good understanding of Customer Experience (CX) principles and collaboration with CX teams
• Experience with cross-border eCommerce and country-specific performance analysis
• German: Business fluent (C1–C2), required for close collaboration with German-speaking teams and stakeholders
• English: Fluent (C1), required for international collaboration, analytics tools, and documentation
• Advanced proficiency with Google Analytics 4 (Enhanced Ecommerce)
• Experience with Matomo or similar open-source analytics solutions
• Experience with Shopify (Analytics, Liquid, Apps)
• Experience with Power BI or Looker Studio
• Experience with heatmap and session recording tools such as Hotjar or Microsoft Clarity
• Experience with A/B testing platforms such as Google Optimize, VWO, or Optimizely
• Experience with SQL / BigQuery
• Familiarity with ERP and warehouse management systems and related integrations (preferred)
• Familiarity with weather APIs and external data sources (preferred)
• Submit your CV in English

• High-growth company in which you can find exciting and trend-setting challenges
• The opportunity to make a meaningful impact in revolutionizing healthcare
• Familial working atmosphere in an open-minded multinational team
• Flexibility with remote work, allowing you to create your ideal work environment
• All necessary equipment – up to you to decide what you prefer
• Covered private health insurance
• The budget for professional improvement (courses, conferences, books…)
• The budget for mastering English and German languages
• Nice office in Belgrade
• Fully stocked kitchen (tea, coffee, fruits, soft drinks, snacks…)
• Tournaments of table tennis, table soccer, and darts in our office
• Skilled and senior co-workers
• Opportunities to build products that really make a difference
• Opportunities to learn and grow with us