Senior Paid Media Specialist, Meta, Google Ads

• Own strategy, structure and day-to-day management of Meta and Google Ads across a portfolio of client accounts
• Plan and run creative testing on Meta and brief creative based on performance data
• Manage Google Search, Performance Max and local campaigns, including query mining, location targeting and bidding strategy
• Set up, audit and maintain conversion tracking across Meta Pixel, Conversions API, Google Ads conversions, GA4, call and form tracking, and server-side tagging where relevant
• Connect account performance to cost per lead, cost per booked appointment and revenue per patient, and set budgets accordingly
• Prioritise time across multiple accounts and identify problems and opportunities proactively
• Write client reports and updates and join client calls to present results and recommendations
• Audit new client accounts during onboarding and pitches
• Document account structures, tests and processes for agency knowledge retention
• Work autonomously as the senior paid media voice for clients and remain accountable for results

• Philippines-based candidate
• At least 7 years in paid media, mostly employed by digital or performance agencies
• Recent senior agency title such as Senior Paid Media Manager, Performance Lead or Head of Paid
• Experience leading or mentoring others ideally
• Managed 8 or more client accounts simultaneously, mostly lead generation for local service businesses
• Experience with Australian, US or UK client accounts
• Expert hands-on proficiency in both Meta Ads and Google Ads
• Experience with Meta Advantage+ and creative testing
• Experience with Google Search, Performance Max and local campaigns
• Knowledge of Meta and Google healthcare advertising policies
• Strong working knowledge of Conversions API, GA4, Google Tag Manager and attribution
• Understanding of incrementality and limits of in-platform reporting
• Ability to analyse creative performance and write creative briefs
• Business-results focus on cost per lead, cost per booked appointment and revenue per patient
• Verifiable record of monthly spend managed and measurable account results
• Near-native written and spoken English; confident leading client calls and writing client-facing reports
• Experience with GoHighLevel, healthcare advertising, CallRail, offline conversion imports, Looker Studio, or training/managing junior staff is nice to have
• Career must not be primarily freelance, short-contract, single-brand in-house, or mainly e-commerce with little lead-generation work
• Must disclose existing ongoing roles or client work
• Must reflect this engagement on LinkedIn as “Independent Contractor”

• 100% remote work from home
• Flexible time management as an independent contractor while aligning with AU business hours
• Supportive, collaborative environment
• Opportunities to learn quickly and contribute to varied marketing and administrative initiatives