Growth Product Manager – Acquisition Funnels

• Generate and prioritize hypotheses to improve the conversion and ARPU of quiz funnels
• Own end-to-end funnel experiments: plan, launch, analyze, and iterate via A/B tests
• Develop funnel insight through analytics, user feedback, competitor research, and experiment history
• Build tailored end-to-end experiences for different audiences and traffic sources
• Partner with design, engineering, analytics, content, and product teams to ship funnel improvements
• Translate experiment results into follow-up hypotheses and next tests
• Manage users' expectations on their way to a healthier life and bridge creative, funnel, and product work
• Create innovative funnel concepts based on emerging health and fitness trends

• 3+ years in Growth, Product, Product Marketing or CRO/Experimentation roles
• Strong experimentation expertise and understanding of A/B testing methods
• Solid UX and user research knowledge
• Strong analytical skills and comfort working with product data
• English proficiency B2+