Lead Partner Marketing Manager

• Design, orchestrate, execute, and measure partner marketing programs across the ecosystem
• Build programs that market to partners, with partners, and through partners
• Protect existing partner commitments during handover while reviewing the portfolio for performance, cost, and strategic fit
• Own and allocate the partner marketing budget, including co-marketing and MDF, and defend investment decisions with return data
• Develop partner segmentation, positioning, messaging, and repeatable operating models
• Create joint programs across partner types, including technology partners
• Enable partners to take Oyster’s message and value proposition to their audiences
• Align Channel, Demand Generation, Product Marketing, Content, Sales, and Revenue Operations around integrated plans
• Establish reporting for partner-sourced pipeline, partner-influenced pipeline, engagement, and program ROI
• Apply AI and automation to improve segmentation, personalization, program development, execution, and insight generation
• Work as a high-autonomy individual contributor with global remit, budget ownership, and direct partnership with the Director of Demand and Growth

• Demonstrated ownership of measurable partner or ecosystem marketing programs from strategy through execution and reporting
• Strong understanding of marketing to, with, and through partners
• Ability to connect marketing activity to sourced or influenced pipeline and explain attribution trade-offs
• Strong cross-functional collaboration across partnerships, channel, marketing, sales, and revenue operations
• Experience managing a program portfolio and making evidence-based choices about what to continue, change, or stop
• Ability to adapt messaging and motions across partner types, incentives, audiences, and regions
• Sound budget judgment and confidence allocating spend against expected return
• AI-native working style, with evidence of rebuilding marketing workflows around AI while managing quality and privacy risks
• Comfort operating independently in a fully remote, asynchronous environment
• Reliable home internet connection
• Fluency in written and spoken English
• Experience in B2B SaaS, HR technology, global employment, or another partner-led ecosystem is nice to have
• Experience marketing with technology partners is nice to have
• Experience building a partner marketing function, measurement model, or operating cadence from an early stage is nice to have
• Familiarity with PRM, marketing automation, CRM, attribution, and analytics tools is nice to have
• Experience supporting global programs across regions and time zones is nice to have

• Offers equity
• Fully remote work from home
• Work from anywhere, subject to authorization and UTC−6 to UTC+3 time-zone range
• 40 days off per year, including holidays and vacation, or more if required locally
• Plumm mental well-being service
• Monthly wellbeing allowance through ThanksBen
• At least three months’ paid parental leave with job protection for up to 12 months or as required locally
• Home-office and laptop equipment stipend