Influencer Outreach Specialist

• Build and manage a roster of influencers in the sorority, fraternity, and collegiate social media space
• Develop and execute influencer campaigns aligned with recruitment season, homecoming, formals, philanthropy events, and product launches
• Brief creators with clear, compelling, on-brand creative direction
• Measure campaign impact on brand awareness and orders
• Build long-term influencer relationships
• Discover and evaluate creators across TikTok and Instagram
• Own the influencer pipeline and prospect for future partners
• Manage outreach, contracting, product seeding, content review, approval, and posting coordination
• Negotiate rates, deliverables, and usage rights
• Track campaign performance and report results to the Brand team
• Run campaign post-mortems and refine the influencer ROI metrics framework

• 2 - 4 years of experience in influencer marketing, creator partnerships, or a closely related field
• Deep familiarity with TikTok and Instagram as both a marketer and a consumer
• Experience managing influencer campaigns end-to-end: discovery, outreach, contracting, briefing, content review, and performance reporting
• Experience negotiating with creators on rates, deliverables, and usage rights
• Comfort with influencer management and analytics tools
• Proven ability to manage a roster of multiple creators across simultaneous campaigns
• Experience with or strong understanding of the Greek life / collegiate audience is a significant plus
• Genuine fluency in the social media ecosystem
• Strong creative judgment
• Analytical ability to evaluate campaign effectiveness
• Organizational ability to manage 30+ creators across simultaneous campaigns
• Ability to achieve results with a lean influencer budget

• $40 Night Shift Allowance
• 2-month paid Sabbatical to eligible employees