TU PRÓXIMO CAPÍTULO
Senior Marketing Manager
Sobre el puesto
• Develop and execute a comprehensive B2B marketing strategy for LATAM, with Brazil as the primary market
• Drive brand awareness, market positioning and visibility among online casino operators, aggregators and industry partners
• Plan and execute regional marketing campaigns, product launches and promotional initiatives
• Work closely with Sales and Account Management teams to support lead generation, client acquisition and partner engagement
• Develop joint marketing initiatives and co-branded campaigns with operator partners to increase game visibility and player engagement
• Manage participation in industry exhibitions, conferences, networking events and sponsorship opportunities across LATAM
• Oversee digital marketing activities, including social media, content marketing, PR, email campaigns and industry media partnerships
• Coordinate localisation of marketing materials, campaigns and communications for Brazilian and other LATAM audiences
• Collaborate with internal product, commercial and creative teams on game launches and promotional activities
• Manage external marketing agencies, media partners and suppliers
• Develop and manage regional marketing budgets, ensuring effective resource allocation and measurable ROI
• Monitor market trends, competitor activities and regulatory developments
• Track and report marketing performance, campaign effectiveness, lead generation and relevant KPIs
• Minimum 5 years' experience in marketing, including significant experience within the iGaming industry
• Proven experience in B2B iGaming marketing, preferably with an online casino game provider, aggregator or platform supplier
• Strong knowledge of the Brazilian iGaming market, including its operators, industry landscape and commercial dynamics
• Demonstrated experience developing and executing regional marketing strategies and campaigns
• Experience working closely with Sales and Commercial teams to support business development and revenue growth
• Strong understanding of digital marketing, branding, PR, content marketing and event management
• Experience managing marketing budgets, agencies and external partners
• Excellent communication, organisational and project management skills
• Commercial mindset with the ability to measure marketing effectiveness and demonstrate results
• Fluency in Portuguese and English is essential
• Spanish language skills would be considered a strong advantage
• Willingness to travel across LATAM for industry events, client meetings and marketing activities
• Fully remote work arrangement