Content & AI Lead – Sports Betting

• Own the portal’s content strategy and editorial roadmap, covering sports content, evergreen content, commercial pages and betting-focused content
• Drive portal performance using traffic, rankings, engagement, conversion and revenue data
• Lead the content team, including recruitment, coaching, performance management and workload planning
• Own editorial quality and standards, ensuring content is accurate, useful, differentiated, SEO-driven and compliant with relevant UK gambling and industry requirements
• Design and improve the content plan and team workflow
• Use SEO, audience and competitor insights to identify content gaps and prioritise opportunities
• Own content optimisation, including updating, consolidating or removing existing content
• Embed AI into content operations using tools such as Claude and ChatGPT
• Build and improve AI-powered workflows, agents, automations and new AI capabilities
• Work cross-functionally with SEO, Product, Design, Development, Affiliate, AI and central Content teams
• Own the portal’s content budget and commercial contribution
• Work with leadership to deliver revenue and profitability targets and make resource decisions based on expected return

• 3+ years’ experience in sports betting, iGaming, sports media, affiliate or a closely related content environment, ideally with strong UK market experience
• Strong knowledge of UK sports and betting, particularly football, and a genuine understanding of the sports audience
• Proven experience leading or managing a content/editorial team and owning an end-to-end content operation
• Strong understanding of SEO, search intent, keyword research, content strategy and content optimisation
• Experience using SEO and analytics tools such as Ahrefs, Google Search Console, Google Analytics or equivalent
• Strong editorial judgement with excellent writing, research, fact-checking and quality-control skills
• Commercial mindset with an understanding of how content contributes to traffic, conversions, FTDs, revenue and profitability
• Advanced AI fluency with hands-on experience using AI tools to improve workflows
• Experience building or experimenting with AI workflows, automations, agents or multi-step processes
• Hands-on experience with Claude, ChatGPT, MCPs or APIs is a plus
• Hands-on, analytical and highly curious, with a builder mindset and a willingness to experiment, solve problems and continuously improve how the team operates

• Full remote working offered through contractor agreement
• Hybrid working setup with a flexible work environment in Malta
• Company events in Malta organised and paid for by WIS for EU employees – twice a year
• Access to learning platforms and educational support offered to boost your knowledge and career
• Attractive performance bonus