User Acquisition & Performance Marketing Manager – Mobile Apps

• Own the day-to-day management and optimization of paid user acquisition campaigns across multiple mobile acquisition channels
• Manage and scale campaigns for Android Utility Apps and Mobile Games across Tier-1, Tier-2 and global markets
• Work with Google Ads, Meta, TikTok, Mintegral, Liftoff, Taboola, DV360 and other DSPs/media partners
• Continuously test new traffic sources, publishers, DSPs, OEMs, CTV providers and performance partners
• Evaluate new channels based on traffic quality, CPI/CPA, retention, monetization and ROAS
• Own and develop CTV user acquisition initiatives, including identifying relevant CTV networks, DSPs and media partners
• Plan, launch and optimize CTV campaigns with clear attribution and performance measurement
• Identify emerging acquisition channels and develop structured test plans
• Monitor and optimize CPI, CPA, ROAS, ARPU, LTV, retention and payback period
• Analyze performance by country, campaign, creative, publisher, network, device and audience
• Use Singular, AppsFlyer or Adjust to evaluate campaign performance and traffic quality
• Work with data and analytics teams to identify trends, anomalies and optimization opportunities
• Build performance reports and translate data into actionable decisions
• Manage significant monthly acquisition budgets and allocate spend based on performance
• Develop test → validate → scale processes for new channels and campaigns
• Make budget allocation decisions based on real-time performance and unit economics
• Negotiate with media partners and external traffic providers
• Collaborate with creative teams on video, static and UGC-style advertising creatives
• Analyze creative performance and provide data-based feedback
• Collaborate with Product and Monetization teams to improve conversion, retention and monetization

• 2+ years of hands-on User Acquisition / Performance Marketing experience in mobile apps
• Strong proven experience acquiring users for Android mobile applications
• Significant experience with Utility Apps, Mobile Games or advertising-monetized mobile products
• Proven experience managing and scaling meaningful UA budgets
• Strong hands-on experience with multiple paid acquisition channels
• Experience working with Google Ads and at least 2–3 additional mobile acquisition platforms/networks
• Strong understanding of mobile attribution and MMPs such as Singular, AppsFlyer or Adjust
• Strong analytical skills and ability to make decisions based on campaign-level and user-level data
• Deep understanding of CPI, CPA, ROAS, ARPU, LTV, retention and payback
• Experience working with international markets, particularly US and other Tier-1 markets
• Strong Excel / Google Sheets skills and ability to work with large amounts of performance data
• Ability to independently identify opportunities, launch tests and scale successful campaigns
• Excellent communication and negotiation skills when working with media partners and traffic providers
• Comfortable working in a fast-paced environment where testing and execution speed are critical
• Direct experience buying CTV traffic for mobile apps (strong advantage)
• Experience working with CTV networks, DSPs or programmatic media buying (strong advantage)
• Experience with Utility Apps monetized primarily through advertising (strong advantage)
• Experience with Google Ads App Campaigns and large-scale Android acquisition (strong advantage)
• Experience with Mintegral, Liftoff, Taboola, DV360, Moloco, Kayzen or similar networks/DSPs (strong advantage)
• Experience with OEM / pre-install / alternative distribution channels (strong advantage)
• Experience negotiating directly with publishers, media companies and performance marketing partners (strong advantage)
• Experience with fraud detection and traffic-quality analysis (strong advantage)
• Experience working with ad monetization data, including AdMob, AppLovin MAX or other mediation platforms (strong advantage)
• Experience running campaigns based on D1/D7/D30 ROAS and payback targets (strong advantage)
• Experience building new acquisition channels from initial test through significant scale (strong advantage)

• Opportunity to grow in an innovative environment
• Talent pool participation with applications stored for 60 months and potential sharing with partners for suitable job opportunities