Associate Director, Analytics and Insights

• Measure and optimize high-profile digital assets, including websites and mobile apps
• Measure and optimize national media and marketing programs
• Analyze digital advertising and user engagement data to inform marketing decisions
• Partner with internal strategy, creative, program, planning, and technology teams and clients
• Make actionable client recommendations and support additional engagements
• Extend the agency’s analytics offerings
• Manage a small team of analysts and provide leadership and direction
• Oversee client deliverables, project budgets, and resource allocation
• Consult with clients on web analytics platform selection, implementation, and remediation
• Develop web analytics materials for capability presentations, pitches, RFIs, RFPs, project estimates, and SOWs

• Ability to build compelling data-driven stories and communicate insights effectively
• Demonstrated team leadership experience
• Familiarity with statistical modeling, segmentation, value analysis, and reporting for websites, online advertising, social media, mobile, email campaigns, and e-commerce
• Experience with A/B and multivariate test design, sample sizing, regressions, clustering, and statistical significance
• Experience creating reporting templates, crafting narratives from data analysis, and preparing presentation materials
• Experience crafting and analyzing online experiments
• Experience presenting data-driven reports to clients with clear insights and business recommendations
• Experience with Google Campaign Manager 360 and Looker Studio or other visualization tools
• Familiarity with social monitoring tools such as Sysomos and Radian6 is desirable
• Experience with GA4, Adobe Analytics, Tableau, SQL, and/or BigQuery is a bonus
• Experience at digital advertising and/or media agencies is a bonus
• If the selected candidate holds an Engineering or related degree requiring registration, they must present the professional license

• Inclusive employee experience and commitment to diversity
• Equal opportunity employer
• Inclusive, barrier-free recruitment and selection process
• Confidential accommodation support during recruitment
• Recruitment fees paid by workers will be repaid