Google Ads Media Buyer – Growth Strategist

• Own a set of DTC and eCommerce Google Ads accounts end to end
• Act as strategist, buyer, and direct client point of contact
• Manage monthly budgets from $5,000 to well into six figures
• Present results, plans, and reasoning directly to clients
• Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking
• Create Loom walkthroughs of account audits
• Manage brand and non-brand campaigns as separate businesses
• Analyze PMax brand versus non-brand volume and set appropriate targets
• Audit Google’s auto-applied recommendations, assets, and sitelinks
• Own Merchant Center feed hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax
• Manage tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
• Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
• Build landing pages, scripts, reporting, and other tools needed by accounts
• Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts
• Communicate with clients during US Eastern business hours

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
• Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them
• Specific experience with Shopping and PMax, not only Search
• Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
• AI-native; already using Claude or an equivalent as a working tool
• Ability to build and ship a landing page using Claude or an equivalent
• Native or near-native English communication skills
• Ability to explain thinking clearly, sell ideas, push back on client decisions, and raise problems early
• Skeptical approach to performance numbers and willingness to run holdout tests
• Availability during US Eastern business hours for client calls
• Bing experience is a nice to have
• Experience building or operating a Shopify store or running Meta at spend is a bonus
• Ability to work independently and take end-to-end ownership

• Real brands with real budgets
• Trust and autonomy from day one
• Fast feedback
• Opportunity to grow into senior strategy and take on more responsibility
• Long-term growth opportunity with strong team retention