Senior Trade Marketing Manager

• Overall responsibility for trade marketing at ahead
• Develop innovative, on-brand POS materials
• Build and maintain a network of POS producers and creative partners
• Monitor international trends in shopper marketing, retail design, and in-store experience
• Align and harmonize trade marketing campaigns with performance marketing, brand activation, social media, CRM, and influencer marketing
• Collaborate with Brand & Design on sell-in materials and retailer presentations
• Plan and execute out-of-home campaigns
• Support the KAM team with sell-in strategies, annual business review materials, and account-specific activation plans
• Develop category management arguments and shopper insights
• Develop retail concepts to drive sales and distribution
• Build market-specific trade marketing concepts for France, the Netherlands, Belgium, and Poland
• Analyze retail structures, shopper behavior, and the competitive landscape in the respective markets
• Develop local POS strategies and activation concepts
• Coordinate influencer campaigns with a retail focus
• Develop creator concepts to increase traffic and awareness among retail partners
• Manage co-creation projects between the brand, influencers, and retail partners
• Own the budget for trade marketing activities
• Report to the Sales Director and management on campaign results, POS performance, and market development

• 5+ years of trade marketing experience in the FMCG sector
• Experience with retail structures, shopper marketing, and in-store execution
• Proven success in developing and implementing trade marketing strategies
• Experience developing and implementing POS materials from concept through store deployment, including supplier management and quality control
• Proven experience collaborating cross-functionally with KAM, Brand, and Marketing
• International mindset; ideally, experience developing trade marketing concepts for multiple markets
• Structured, entrepreneurial approach to work
• Strong creativity and the ability to implement eye-catching POS solutions
• Strong ownership mindset
• Creative eye combined with commercial thinking
• Experience in the better-for-you, confectionery, or snack segment
• Knowledge of retail structures in France, the Netherlands, Belgium, or Poland
• Experience managing influencer campaigns with a retail focus
• Category management expertise
• Fluent in German and English

• Fair, attractive salary with role-dependent bonus opportunities
• Snacks, drinks, and ahead merchandise
• €50 monthly budget for Urban Sports Club, mobility options, or vouchers from favorite brands such as IKEA, MediaMarkt, LEGO, and more
• 28 vacation days plus two additional days off on December 24 and December 31
• Regular after-work get-togethers
• Annual team offsites
• Professional and personal development through cross-functional projects, structured feedback cycles, and a steep learning curve
• Creative freedom and tangible impact in a hypergrowth environment