Senior Paid Ads & Funnel Specialist

• Manage and optimize Meta Ads and Google Ads campaigns
• Support the future launch and management of TikTok Ads
• Monitor campaign performance and make data-driven optimization decisions
• Test ad creative, hooks, messaging, and audiences
• Identify underperforming campaigns or creative and make adjustments
• Scale high-performing campaigns and creative
• Build and optimize high-ticket marketing funnels in GoHighLevel
• Create and maintain landing pages, application forms, checkout processes, and follow-up sequences
• Review funnel performance and improve conversion rates
• Ensure lead flow and follow-up processes work from initial ad interaction through conversion
• Set up and maintain Meta Pixel and Conversions API tracking
• Manage GA4, UTMs, and related tracking systems
• Troubleshoot tracking issues and verify accurate campaign data capture
• Monitor cost per lead, cost per sale, ROAS, and other marketing metrics
• Prepare clear weekly performance reports for the client
• Write and test ad copy, hooks, headlines, and short-form video ad scripts
• Develop UGC-style and short-form video creative concepts
• Conduct regular creative testing and use campaign data to guide messaging decisions
• Create step-by-step SOPs in Notion for campaigns, funnels, tracking, and recurring processes
• Help train and onboard future marketing team members
• Communicate campaign performance, issues, priorities, and next steps
• Deliver defined services under an independent contractor agreement and agreed scope of work

• 3+ years of hands-on paid advertising experience with demonstrated results
• Advanced experience with Meta Ads Manager
• Solid hands-on Google Ads experience
• Proven experience building and optimizing high-ticket funnels, preferably for $1,500–$5,000+ offers
• Hands-on experience with GoHighLevel
• Experience with Notion and Slack
• Strong understanding of paid advertising metrics, campaign optimization, and conversion tracking
• Experience with Meta Pixel, Conversions API, GA4, and UTM tracking
• Familiarity with short-form video, UGC-style creative, and hook testing
• Familiarity with Meta's Special Ad Category requirements for financial services
• Strong written English for ad copy, reporting, and SOP documentation
• Ability to work independently and take ownership of assigned marketing systems
• Strong analytical and problem-solving skills
• Ability to clearly document processes and train others
• Native or near-native English accent required (Level A–B)
• Availability for 25 contracted hours per week, Monday through Friday, generally 9:00 AM–2:00 PM CST

• Competitive rates
• Weekly payments
• Various open roles are available
• Free training and upskilling
• Constant support and guidance
• A vibrant community always ready to support you
• Opportunity to grow into a larger marketing and leadership role
• Long-term position
• Flexible schedule alignment with the client’s preferred hours, subject to availability and mutual agreement
• Independent contractor engagement