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Art Director – CRM and Campaigns

Sobre el puesto

• Create Key Visuals (KVs) for campaigns and develop the visual language for campaign assets
• Adapt KVs into different formats, channels, and campaign requirements
• Create CRM assets, including email marketing, WhatsApp, push notifications, and in-app banners
• Develop email layouts in Figma and support the adaptation and development of the respective HTML files
• Create and adapt animated assets and motion content
• Use generative AI tools to create, manipulate, and adapt images and videos
• Retouch and manipulate images, compose layouts, and finalize materials
• Adapt assets to different formats while maintaining visual consistency and execution quality
• Organize creative files, versions, and campaign adaptations
• Collaborate with Copywriting, Account Management, and other teams involved in projects
• Contribute to the evolution of creative processes by exploring new tools and AI-powered production possibilities

• Professional experience as an Art Director or in a similar role
• Advanced proficiency in Figma, especially for creating emails and digital assets
• Advanced proficiency in Photoshop and Illustrator
• Knowledge of After Effects for creating and adapting motion assets
• Hands-on experience with generative AI tools applied to creative work, especially for generating, manipulating, and editing images and videos
• Ability to integrate AI into the creative workflow, using it as a production tool rather than merely as a reference
• Experience creating and adapting Key Visuals
• Experience with CRM and email marketing
• Knowledge of email HTML, including the use of AI tools for development and adjustments
• Strong command of typography, composition, visual hierarchy, grids, and image retouching
• Ability to manage a high volume of assets and different formats while maintaining quality and consistency
• Ability to interpret briefs and transform concepts into visual solutions
• Organized, agile, hands-on, and self-directed profile
• Preferred: experience in an advertising agency, marketing, or retail
• Preferred: experience with brand communications, promotional campaigns, or CRM
• Preferred: knowledge of other AI tools applied to visual creation and content production
• Preferred: experience automating or optimizing creative processes using AI
• Preferred: portfolio featuring campaign, CRM, digital, and motion work

• Remote opportunity
• Partnership with Conexa: online health and emotional well-being platform (two free psychologist consultations and two free nutritionist consultations per month)
• Partnership with Wellhub (Gympass) to support your physical well-being
• 23 paid business days of annual leave, scheduled throughout the year
• Autonomy in the delivery of services