E-Commerce Growth Manager – Beauty & Skincare

• Manage performance creatives on Meta
• Strategically develop hooks and angles
• Finalize scripts with the founder team
• Test iterations and scale winning creatives
• Gradually assume operational leadership of the marketing team, including copywriters, video editors, and other functions
• Build clear workflows and predictable output for the marketing team
• Build and optimize funnel architecture, including landing pages, product pages, and the checkout flow
• Identify new growth levers, such as channels, angles, markets, and product bundles
• Develop actionable implementation plans for new growth levers
• Analyze relevant KPIs, derive clear decisions, and lead marketing with a performance-oriented approach
• Improve performance creative output, conversion, workflows, team collaboration, and systematic testing

• 3+ years of experience in performance marketing or growth within DTC / e-commerce
• Strong hands-on expertise in Meta Ads and direct-response creative processes
• Proven track record: brands you have helped build or scale operationally
• Experience managing small teams across copy, video, and creator functions
• Strong understanding of funnel strategy and conversion optimization
• Experience with AI-powered workflows in creative production (must-have)
• Hands-on and strategic approach
• Nice to have: background in beauty, skincare, or wellness
• Nice to have: experience building brands beyond pure acquisition, including retention and community

• Freelance engagement, 15–20 hours per week
• Opportunity to expand the scope of the engagement
• Remote work within the DACH time zone