Copywriter

• Create, optimise and manage product titles, bullet points and descriptions across product listings
• Adapt brand messaging and product USPs into keyword-optimised, shopper-relevant content that drives performance
• Maintain brand content quality, consistency and compliance with client and platform-specific guidelines
• Produce copy for a toy brand serving children and adults
• Collaborate with project managers to ensure timely and accurate content delivery

• Ability to write using US English
• Minimum 5 years copywriting experience in retail/online marketplace ecommerce
• Demonstrable experience with Amazon or similar marketplaces such as Walmart or Tesco
• Experience ideally in consumer products or toys
• Robust knowledge of SEO, keyword/shopper intent and ecommerce search behaviour
• Ability to spot and correct inconsistencies and improve ecommerce copy readability
• Ability to adapt messaging to specific product categories and follow brand tone
• Comfortable working with structured content templates and authoring tools
• Detail-oriented with a strong sense of how small changes can impact performance
• Proven ability to collaborate with project managers to ensure timely and accurate content delivery
• Experience working with global brands or managing content across international marketplaces preferred
• Background in retail/Amazon marketplaces, digital marketing, SEO optimisation, content creation, copywriting or digital communications preferred
• Experience creating product copy for the toy industry preferred
• Experience integrating SEO keyword research in product copy highly preferred
• Hands-on SEO research experience using tools such as Semrush and Helium considered favourably
• Bachelor's Degree requested in application screening question

• Long term freelance contract
• Potential for further project opportunities as part of the wider freelance talent pool