Senior Brand Designer

• Translate company positioning and product strategy into distinctive visual narratives across campaigns, launches, digital experiences, events, and executive-facing brand moments.
• Own and evolve Tractian’s visual identity and brand system, defining principles, guidelines, and guardrails.
• Build visual concepts that change market perception of Tractian.
• Act as an art-direction reference from initial concept through critique and final execution.
• Raise quality and consistency across Brazil, Mexico, and the U.S. while protecting a single global brand.
• Partner with Product Marketing, Growth, Product, Sales, and leadership on creative direction.
• Create reusable brand assets, systems, and templates for scalable execution.
• Define Tractian’s visual expression across web, product storytelling, presentations, social, events, and integrated campaigns.
• Use research, market feedback, and brand-health signals to evaluate perception changes.
• Work with internal designers and external partners through briefs, references, critique, and decision-making.
• Use modern creative tools, including AI, to improve exploration, speed, and execution.

• 6+ years of experience in brand design, visual identity, art direction, or a closely related discipline.
• A strong portfolio is required.
• Evidence of meaningful brand work: evolving or repositioning an identity, building a brand system, leading a rebrand, or creating a visual platform that lasted beyond one campaign.
• Excellent visual storytelling and art-direction judgment.
• Deep understanding of identity systems, typography, composition, image direction, digital brand expression, and scalable brand consistency.
• Strong hands-on craft in developing concepts, designing key assets, exploring visual territories, and improving work.
• Comfort with direct critique, iteration, and changing constraints.
• Strong communication and stakeholder-management skills, including presenting work and negotiating decisions with senior leaders and cross-functional teams.
• Practical understanding of brand measurement using research, surveys, brand associations, search behavior, consistency audits, or other signals.
• Fluency with Claude and related AI tools for research, ideation, creative exploration, prototyping, and iteration.
• Advanced fluency in Figma and Adobe Creative Suite or equivalent professional design tools.
• English strong enough for daily collaboration and presenting work to global stakeholders.

• Competitive Compensation
• 30 days of paid annual leave
• Education and courses stipend
• Earn a trip anywhere in the world every 4 years
• R$1.035/month for meals allowance
• Health plan with national coverage and without coparticipation
• Dental Insurance: we help you with dental treatment for a better quality of life.
• Wellhub Membership: Access a wide range of gyms and training programs.