Email Marketing Specialist, Klaviyo

• Own the full email execution cycle across campaign builds, automations, A/B testing, segmentation, and performance reporting inside Klaviyo
• Build, test, QA, deploy, and monitor Klaviyo email and SMS campaigns
• Schedule campaigns accurately across multiple client accounts
• Configure dynamic content blocks and conditional logic
• Select images, format text, and align final output with brand standards
• Build and manage email flows and automations, including triggers, conditions, content, and timing
• Support and execute SMS sends within Klaviyo
• Troubleshoot flow issues and document flow logic and changes
• Build targeted audience segments using Klaviyo filters, conditions, and custom attributes
• Maintain list hygiene and segmentation across client email databases
• Set up and run A/B tests across campaigns and flows
• Track and optimize email performance and flag campaign and journey trends
• Surface actionable insights to internal stakeholders and clients
• Deliver regular email performance reporting with historical comparisons, benchmarks, and recommendations
• Create client-ready slides and presentations translating metrics and learnings into charts and bullets
• Use open rates, CTR, conversion rate, and deliverability metrics to guide optimization decisions

• 3 or more years of hands-on email marketing execution experience
• Experience in a fast-paced agency or DTC e-commerce environment ideally
• Deep expertise in Klaviyo for campaign setup, flow building, segmentation, and analytics
• 2 or more years of experience working with Shopify
• Demonstrated experience creating and launching A/B tests and reporting on their impact
• Strong Excel and Google Sheets skills, including data export, templates, basic formulas, and clean formatting
• Ability to turn performance data into client-ready slides with charts and bullets
• Strong understanding of segmentation
• Proven ability to QA work thoroughly before every deployment
• Fluent written and spoken English
• Availability Monday through Friday during US business hours, with occasional flexibility for time-sensitive updates
• Experience building and launching SMS campaigns within Klaviyo or Postscript preferred
• DTC or e-commerce background preferred
• Experience with loyalty programs and lifecycle strategy tied to loyalty segmentation preferred
• Working knowledge of HTML and CSS for light edits and resolving email-template formatting issues preferred
• Google and Meta ad platform familiarity preferred
• Updated resume
• Short 1–2 minute Loom video introducing yourself, describing Klaviyo experience, and walking through one campaign or flow and its results; required to advance

• Paid Time Off in accordance with company policy
• Observance of Holidays per company guidelines
• 100% remote setup
• USD payment, bi-monthly (every 15th and 30th)
• Work inside a data-first agency with a rigorous analytical culture
• High-ownership role with direct impact on campaign performance across multiple client accounts