Brand & Marketing Operations Manager

• Support marketing leadership with planning, reporting, resource allocation, forecasting, and strategic recommendations
• Partner with Sales, Client Experience, Talent Acquisition, Operations, and other departments on cross-functional marketing initiatives
• Document testing hypotheses, success metrics, results, and next-step recommendations
• Identify growth, optimization, process improvement, and emerging marketing trend opportunities
• Manage, coach, and develop marketing specialists; conduct performance discussions and balance workloads
• Improve marketing processes, workflows, systems, and documentation
• Monitor team workload and address bottlenecks, resource constraints, and missed deadlines
• Align ongoing marketing activities with active growth campaigns
• Develop and oversee A/B testing across emails, newsletters, landing pages, websites, and marketing funnels
• Prepare performance reports and recommendations for marketing leadership
• Monitor metrics across email marketing, website traffic, content, organic channels, and database engagement
• Ensure marketing tracking, reporting, and documentation standards are followed
• Evaluate and prioritize marketing and creative requests
• Monitor content and marketing plan execution for accurate, timely completion
• Ensure brand consistency across channels, customer touchpoints, and content assets
• Oversee website content updates, maintenance, performance improvements, and optimization
• Lead SEO and AEO strategy across websites, blogs, landing pages, educational content, and digital properties
• Oversee newsletters, nurture campaigns, evergreen email programs, segmentation, and marketing automation
• Manage the marketing calendar and backlog according to business objectives and team capacity
• Maintain a centralized source of truth for marketing initiatives, deliverables, deadlines, ownership, priorities, and status
• Lead ongoing marketing activities across the primary brand and sub-brands

• 3-5 years of experience in marketing, brand management, marketing operations, content marketing, digital marketing, or a related field
• Previous experience leading, managing, coaching, or developing team members preferred
• Strong knowledge of marketing operations, project management, and workflow optimization
• Experience managing marketing calendars, deliverables, timelines, and cross-functional initiatives
• Proficiency with email marketing platforms, CRM systems, marketing automation platforms, analytics tools, content management systems, and project management software
• Working knowledge of SEO, AEO, website optimization, content marketing, organic social media, email marketing, and conversion optimization
• Experience developing and maintaining newsletters, automated nurture sequences, segmentation strategies, and marketing automation workflows
• Strong analytical skills with the ability to interpret KPIs, identify performance trends, and create actionable recommendations
• Ability to lead testing and optimization initiatives across marketing channels and assets
• Bachelor's degree in Marketing, Business, Business Administration, Digital Marketing, or a related field preferred, or equivalent professional experience
• Proficiency with Workday, SharePoint, Bloomgrowth, email marketing platforms, CRM and marketing automation systems, analytics tools, CMS platforms, and project management tools
• English and Spanish languages

• Great Place to Work Certification every year since 2022
• Remote work opportunity
• Recruiter guidance throughout the application process
• Multiple-stage application support via email and WhatsApp