Manager, Paid Media

• Lead paid media strategy and budget allocation across products, geographies, languages, audiences, and marketing channels
• Optimize investments using ROI, CAC, ROAS, LTV, and CPI
• Develop scalable full-funnel strategies covering acquisition, consideration, conversion, remarketing, and retention
• Own campaign strategy, execution, optimization, and performance across Google Ads, Google Search, Performance Max, DV360, Meta Ads, Universal App Campaigns, Apple Search Ads, TikTok Ads, and other platforms
• Oversee campaign setup, targeting, bidding, budgets, creative testing, and ongoing optimization
• Develop audience segmentation, targeting, remarketing, and lookalike strategies
• Partner with Product and Data teams on high-value customer segments and growth opportunities
• Define and improve paid media measurement and attribution frameworks
• Lead attribution modeling, incrementality testing, marketing mix modeling, A/B testing, and full-funnel measurement initiatives
• Analyze campaign and channel performance and provide actionable recommendations
• Design and execute tests across creatives, messaging, landing pages, audiences, bidding strategies, and campaign structures
• Evaluate emerging advertising formats, automation, and AI-powered campaign solutions
• Manage media agencies, advertising platforms, and external vendors, including selection, onboarding, negotiations, renewals, and performance management
• Build and manage a scalable affiliate marketing program, including commission and incentive models
• Build, develop, and mentor a high-performing paid media team
• Set goals, KPIs, and performance expectations while improving processes and workflows
• Manage and support remote team members across different locations
• Deliver performance reporting to leadership and stakeholders covering CAC, ROAS, LTV, CPI, conversion rates, revenue, and marketing ROI
• Present investment plans, campaign performance, insights, and recommendations
• Collaborate with Marketing, Data, Engineering, Product, Finance, and Legal teams
• Ensure campaigns and measurement practices comply with legal and privacy requirements

• Minimum 7 years of experience; required range of 7–12 years in Paid Media, Performance Marketing, Growth Marketing, or related fields
• Strong experience developing and executing full-funnel marketing campaigns
• Proven experience managing large-scale, multi-channel paid media campaigns
• Experience developing and executing global media strategies across multiple markets
• Strong analytical and data-driven decision-making skills
• Hands-on expertise in Attribution Modeling, Incrementality Testing, Marketing Mix Modeling, Media Measurement, and Full-Funnel Performance Metrics
• Experience working with cross-functional teams and influencing stakeholders without direct authority
• Strong negotiation and vendor management skills
• Experience managing remote teams
• Experience selecting and managing external media agencies
• Hands-on experience with Google Ads, Meta Ads Manager, DV360, GA4, TikTok Ads Manager, and Looker or other reporting and BI platforms
• Preferred: Affiliate Marketing, DTC or B2C businesses, subscription-based business models, global or international media agencies, AI-powered advertising tools, campaign automation, and AI/productivity tools