Senior Marketing Analyst

• Act as the analytics partner to CRM marketers and Product on every initiative
• Define measurement designs for always-on journeys, one-off blasts, and product launches
• Define channel-specific delivery semantics and defend measurement methodology to stakeholders
• Explain experiments, holdouts, and data reliability in plain language
• Own CRM performance measurement through control groups, holdouts, and A/B tests
• Own CRM analytics data in dbt on BigQuery
• Specify required data from CRM and attribution tools, agree timelines, and sign off on data quality
• Build Tableau dashboards for hypothesis checking, self-service questions, and insight discovery
• Maintain the self-serve AI analytics assistant for non-technical colleagues
• Collaborate with data science on recommendation and propensity models and drive validation tests

• 3+ years of experience as a data/marketing/CRM analyst, with exposure to CRM, lifecycle, or retention analytics
• Strong SQL and hands-on dbt experience on BigQuery
• Experience designing and maintaining data models, not just querying
• Experience with CRM engagement platforms such as Customer.io, MoEngage, Braze, Iterable, or similar
• Understanding of journeys, events, profile attributes, and delivery semantics
• Solid experience with marketing experimentation, including holdout design, global static control groups, control group integrity, A/B tests, and incrementality vs attribution
• Proficiency in Python
• Proficiency in Tableau or a similar BI tool
• Proactive ownership of data and processes
• Ability to act as a thinking partner for stakeholders
• First-time-right quality in delivered numbers
• Candidates must be based within four hours of Dubai time
• Nice to have: knowledge of uplift modeling and causal ML, with ability to create an MVP version
• Nice to have: propensity, churn, or LTV modeling experience

• Flexible working hours, coordinated with your team and the needs of your role
• Autonomy and responsibility from day one
• Opportunities to grow through the quality and impact of your work
• Participation in the employee stock option program
• Inclusive, high-performing workplace with support for growth and goal achievement
• Remote work available in eligible locations
• Individual relocation plan to hubs in Armenia, Georgia, Serbia, Poland, and Spain may be discussed