Lead Generation Specialist

• Identify and research potential clients, including business owners, CEOs, founders, and senior executives
• Build targeted B2B prospect lists of companies that may benefit from fractional CFO, financial consulting, and advisory services
• Conduct outbound prospecting through cold calls, email campaigns, and LinkedIn outreach
• Identify and qualify leads based on company profile, business needs, and potential fit for the company's services
• Schedule qualified discovery calls and meetings for the business development team
• Maintain accurate prospect records, outreach activity, and follow-up schedules in the CRM
• Track lead generation results, monitor outreach performance, and optimize prospecting strategies
• Collaborate with the sales team to improve messaging, targeting, and meeting conversion rates
• Work remotely allocated at the client

• Based in Latin America
• English-fluent / strong English communication skills, both written and verbal
• Minimum of 3 years of experience in B2B lead generation, sales development, appointment setting, or outbound sales
• Proven experience with cold calling, email prospecting, and LinkedIn outreach
• Ability to research companies and identify key decision-makers
• Familiarity with CRM systems and lead management processes
• Strong organizational skills and attention to detail
• Ability to work independently, meet targets, and manage multiple prospecting activities
• Experience in financial services, accounting, consulting, fractional CFO services, or professional services is a plus
• Experience prospecting CEOs, founders, business owners, and other C-level executives is a plus
• Familiarity with LinkedIn Sales Navigator, Apollo.io, HubSpot, Salesforce, or similar tools is a plus
• Experience targeting small and mid-sized businesses is a plus
• Understanding of business financial challenges is a plus
• Proven track record of generating qualified leads and booking meetings for B2B sales teams is a plus

• Remote work
• Full-time contract through a payroll platform