Marketing Data Analyst

• Extract, combine, and analyze large datasets from Salesforce, HubSpot, web analytics, and advertising platforms using SQL
• Uncover trends, diagnose performance, and measure marketing effectiveness across the B2B funnel
• Lead reporting and data management for Salesforce.com and HubSpot
• Ensure data integrity and build foundational dashboards
• Serve as the subject matter expert for marketing data structure and flow
• Build, maintain, and automate dashboards and reports tracking B2B metrics such as lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, and account engagement
• Gather requirements from Marketing, Sales, and Operations teams
• Translate business questions into analytical projects and present findings to drive strategic decisions
• Analyze integrated digital, email, event, and content marketing campaigns
• Evaluate campaign performance, optimize spend, and guide future strategy

• 3+ years of experience in marketing analytics, business intelligence, or data analysis focused on B2B marketing
• Advanced proficiency in SQL for data extraction, transformation, and joining complex datasets from multiple databases
• Hands-on experience with Salesforce.com and HubSpot, including core objects, fields, campaign tracking, and reporting modules
• Proven ability to collaborate with stakeholders, define requirements, and implement reporting solutions
• Superb attention to detail and ability to manage multiple projects in a fast-paced environment
• Strong analytical and storytelling skills with experience in statistical analysis, A/B testing, and ROI measurement
• Excellent communication and presentation skills for interacting with all levels of leadership
• Bachelor's degree required; Business, Economics, Mathematics, Statistics, or Communications majors accepted
• Minimum of 4 years of solid work experience requiring critical thinking, data analysis, and sales and marketing engagement
• Demonstrated ability to write and present technical concepts to non-technical audiences

• Equal opportunity employer committed to a workplace and recruitment process free from unlawful discrimination, harassment, and retaliation
• No candidate fees at any stage of the recruitment process