Director of Marketing – EMEA

• Lead execution of marketing strategies for EMEA, aligned with business objectives
• Develop and execute multi-channel marketing campaigns for brand awareness, lead generation, and customer retention
• Align marketing initiatives with company objectives and sales priorities
• Optimize digital marketing campaigns, including SEO, SEM, email marketing, and social media
• Drive lead-generation initiatives to support sales pipeline growth and business expansion
• Use data-driven insights to refine targeting, improve conversion rates, and maximize ROI
• Collaborate with sales leadership to optimize account-based marketing strategies
• Oversee development and execution of content, including whitepapers, case studies, webinars, blog posts, and videos
• Ensure brand consistency across messaging, campaigns, and marketing materials
• Conduct market research on industry trends, competitive positioning, and customer expectations
• Lead, mentor, and develop a marketing team
• Foster creativity, ownership, and accountability within the marketing organization
• Collaborate with sales, product, and customer success teams
• Establish marketing KPIs and provide performance insights
• Manage and optimize the marketing budget
• Report to leadership on campaign performance and market opportunities
• Drive pipeline growth, customer engagement, and brand awareness

• 10 years of experience in B2B marketing, with at least 3-5 years in a leadership role
• Proven experience in demand generation, campaign management, and digital marketing
• Strong background in marketing analytics, automation tools (Marketo, HubSpot), and CRM platforms (Salesforce)
• Experience leading marketing programs for SaaS or technology-focused businesses
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
• Ability to set vision, drive execution, and align marketing with company growth objectives
• Proficiency in analytics tools to track campaign effectiveness and optimize strategy
• Strong ability to work across sales, product, and customer success teams
• Ability to craft compelling messaging for target audiences
• Verbal and written communication skills
• Ability to lead multiple marketing initiatives within financial constraints
• Proficient in macOS and Microsoft 365
• Fluent in managing and utilizing Marketo
• Comfortable learning and utilizing Salesforce
• Organized and agile, with focus on professional objectives and work/life balance
• Commitment to ethical business practices and fiscal responsibility

• Full-Time Remote work arrangement
• Equal Opportunity Employer
• E-Verify employment eligibility verification process