Senior Performance Marketing Manager

• Own paid acquisition on Meta and Google against a trial CPA target
• Structure campaigns, manage bidding, budgets, pacing, and monthly caps
• Build agent workflows that check performance daily, reallocate budget, and cross-check reporting across models
• Create performance-data briefs for creative strategists who build advertisements
• Manage paid landing pages and funnel CRO with design and development teams
• Ensure each landing page matches its advertisement and optimize tests to improve CPA
• Maintain trustworthy tracking from first click through activation
• Manage unit economics including CAC, payback, and LTV
• Launch advertisements for new products without historical data across self-serve and sales-led funnels
• Split time between media buying and analytics, building agents, and running landing-page tests
• Explain performance issues and CPA changes to founders and stakeholders

• 5+ years of hands-on media buying experience on Meta and Google
• Experience managing $100K+ per month
• Deep Meta expertise, including ad structure, optimization, and scaling
• Agency-side experience
• SaaS or B2B experience with free-trial or book-a-demo funnels
• Experience building automation with LLMs, Claude, ChatGPT, APIs, scripts, n8n, Zapier, or similar
• Ability to explain how the automation works
• Strong proficiency with GA4, PostHog, ad-platform reporting, and spreadsheets
• Track record of landing-page and creative tests that lowered CPA
• AI power-user experience
• Nice to have: SQL
• Nice to have: LinkedIn Ads
• Nice to have: launching sales-led or book-a-demo funnels
• Nice to have: HubSpot and Stripe
• Must work EST hours

• 15 days PTO
• Christmas Day and New Year's Day paid off