Senior Analyst, Performance Marketing

• Plan, build, and manage campaigns across Google Ads and Microsoft Ads, including Search, Display/GDN, YouTube, Performance Max, Demand Gen, and Shopping.
• Conduct keyword research, audience targeting, budget forecasting, and bid strategy optimization.
• Perform search term analysis, Quality Score optimization, and ongoing account hygiene.
• Plan, forecast, and launch campaigns across Meta, TikTok, Reddit, LinkedIn, and Pinterest.
• Optimize targeting, creative rotation, audience segments, and bidding strategies.
• Execute A/B tests for creative, copy, and audience performance.
• Apply and validate tracking pixels, UTM parameters, and platform tags.
• Troubleshoot pixel and tag discrepancies across search and social platforms.
• Ensure accurate attribution setup and verify platform-level data consistency.
• Execute formal QA for all campaign launches, including budgets, targeting, URLs, creative, and tags.
• Monitor and optimize campaigns to meet client KPIs such as ROAS, CPA, CPL, and CTR.
• Maintain accurate pacing and ensure error-free campaign execution.
• Provide actionable insights using performance data, platform analytics, and testing outcomes.
• Build and deliver performance reports using platform dashboards and client-specific tools including Pathfinder, Rockerbox, and Skai.
• Collaborate with creative, analytics, and media strategy teams to align messaging, targeting, and measurement.
• Stay updated with industry trends, beta features, and platform best practices across search and social.

• Looking for only Immediate Joiners
• Experience: 2 to 5yrs
• Proven experience managing paid search and/or paid social campaigns.
• Strong analytical and data interpretation skills.
• Solid understanding of audience segmentation, creative testing, and performance media best practices.
• Experience with conversion tracking, attribution models, and ad-tech platforms.
• Ability to manage budgets, scale campaigns responsibly, and deliver performance-driven outcomes.
• Paid Search: Google Ads, Microsoft Ads, Google Ads Editor, Microsoft Ads Editor, SA360
• Paid Social: Meta Ads Manager, TikTok Ads, Reddit Ads, LinkedIn Campaign Manager, Pinterest Ads
• Analytics & Tracking: Google Tag Manager (GTM), GA4
• Attribution & Optimization: Skai (a plus), Rockerbox, Pathfinder

• Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
• Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
• Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
• Dedicated L&D Budget for all Teams to upskill & get certified
• All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
• Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
• Monthly Cross Team Lunch
• Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more