Direct Response Copywriter

• Craft a consistent stream of hooks, stories, and arguments to outperform control ads
• Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe
• Create and update customer personas to uncover psychological triggers, objections, and motivators
• Utilise research and surveys to extract consumer insights and pain points to develop testable copy hypotheses
• Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles
• Identify funnel gaps using campaign reports and optimize copy to maximize ROAS & LTV
• Implement conversion-focused improvements across key funnel stages
• Refine ad copy, landing pages and listicles based on testing insights and performance data
• Ensure written output reflects established brand standards
• Craft product-benefit claims aligned with HSA/FTC/FDA/ASA guidelines
• Work with legal and R&D teams to develop compelling, legally compliant claims
• Collaborate with legal/regulatory teams to prevent misleading or flagged copy
• Use AI tools to accelerate first drafts and explore copy variations
• Build and maintain prompt libraries and writing frameworks
• Identify where AI can reduce low-value writing time without compromising quality or voice integrity
• Collaborate with media buyers, designers, and editors to align creative execution with growth objectives
• Contribute to weekly and monthly creative cadences
• Produce persuasive copy for supplements across advertorials, landing pages, upsells, cross-sells, static ads, and video ads
• Distill each product's story into essential copy lines that help customers make informed health decisions

• 3-5 years of agency or in-house copywriting experience for 8-9 figure brands
• Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy
• A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles
• Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews)
• AI tools like Claude & Chat GPT to conduct research and produce impacting copies
• Experience writing in a regulated industry, preferably health and wellness
• Experience working with UGC creators