Studio Copywriter, MENA

• Write conversion-focused copy for Saudi Arabia and Egypt, including headlines, CTAs, video scripts, voiceover and supers, social captions and display copy.
• Contribute local concepts and ideas to briefs alongside the Creative Director and design team.
• Write copy variants for testing across formats and placements.
• Adapt global and regional campaign copy for idiomatic and culturally appropriate local-market use.
• Review and rewrite machine-translated or AI-generated drafts to native standard.
• Fit copy to tight character limits across 9:16, 4:5, 1:1, 16:9 and banner formats.
• Own language and cultural quality for Saudi Arabia and Egypt, flagging stereotyped, generic or off-tone content.
• Proofread final static, motion, banner and carousel assets, including right-to-left layout checks.
• Build and maintain market glossaries, tone-of-voice notes and product terminology for Gemini and Google AI Mode.
• Use Gemini and approved AI tools for ideation, variant writing and first-draft adaptation while owning final quality.
• Share effective approaches to improve studio prompts and copy workflows.

• 5+ years of copywriting experience in an agency or in-house creative team, with performance or digital work in your portfolio.
• Native-level Arabic with fluent command of Saudi (Gulf) Arabic and Egyptian Arabic, plus Modern Standard Arabic.
• Professional working English, able to take English briefs and present rationale to English-speaking stakeholders.
• Lived or working experience in both KSA and Egypt, with a current understanding of each market's culture and online behaviour.
• Portfolio showing both original copy and transcreation across video, social and display.
• Experience writing for tech, consumer apps or digital products is a strong plus.
• Comfortable using generative AI tools (Gemini or similar) as part of a writing workflow.
• Sharp attention to detail and a strong ear for tone and register.
• Confident giving and receiving feedback, and explaining cultural choices to non-native stakeholders.
• Organised and reliable under fast turnaround and high volume.
• Curious about technology and AI, and how people in the market use it day to day.