Demand Generation Specialist

• Own lead flow and demand generation results for the DACH region
• Grow DACH MQL volume through paid and organic channels
• Build, run, optimize, and report on Google Ads and LinkedIn/Meta paid social campaigns
• Improve SEO and GEO rankings for key DACH search terms, including AI-powered search results
• Produce or localize content to move prospects from awareness to consideration
• Collaborate with Sales and SDRs to qualify, hand off, and track MQLs through opportunities
• Analyze performance data and recommend investment priorities
• Audit DACH channel presence and launch campaigns or establish an implementation plan within the first 30 days
• Run campaign experiments and achieve consistent MQL volume by 60 days
• Bring DACH targets on track and report clear performance insights by 90 days
• Report directly to Andrew Hall, Sr. Director, Demand Gen & Partnerships

• Hands-on experience independently running paid search and paid social campaigns
• Expert knowledge of Google Ads and LinkedIn/Meta advertising
• Track record of hitting demand generation targets and owning MQL or pipeline metrics
• Experience in the DACH market and understanding of German-speaking buyers
• B2B SaaS or technology marketing background
• Fluent written and spoken German and English
• SEO and/or GEO experience
• Content localization experience for German-speaking audiences
• Practical daily use of AI tools for ad copy, keyword and GEO research, and campaign data analysis

• Remote work from Germany
• Continuous learning and professional development opportunities
• Supportive, collaborative team culture
• Open communication and transparency
• Work-life balance
• Global, diverse team environment
• Equal opportunity workplace