Email Marketing Manager

• Own lifecycle marketing across Valerie's e-commerce partner brands
• Build customer journeys from first-time shoppers to loyal customers
• Create and manage welcome flows, abandoned cart campaigns, post-purchase experiences, product launches, and win-back campaigns
• Combine creativity with data to deliver on-brand campaigns that drive measurable business results
• Use Klaviyo segmentation, automation, and personalisation to create high-performing campaigns
• Analyse campaign performance and turn data into actionable recommendations
• Collaborate with designers, copywriters, and marketers
• Experiment with messaging, send times, and AI-powered workflows
• Build scalable systems across multiple brands
• Participate in role-specific assessments or practical exercises where applicable
• Collaborate with cross-functional stakeholders and leadership during the hiring process

• 3+ years of experience in lifecycle, CRM, or email marketing, ideally within ecommerce
• Strong hands-on experience with Klaviyo
• Experience with Omnisend, ActiveCampaign, or similar platforms is a plus
• Solid understanding of customer segmentation, lifecycle marketing, and conversion optimisation
• Experience planning and executing automated email and SMS journeys
• Comfortable working with GA4, Triple Whale, or similar analytics platforms to measure performance
• Strong project management and communication skills
• Experience working across creative and marketing teams
• Portfolio or case studies demonstrating campaign strategy and commercial impact
• Experience with HTML/CSS for email template customisation is a bonus
• Experience working in a high-growth startup, agency, or ecommerce business is a bonus
• Familiarity with AI tools for content generation, segmentation, or campaign optimisation is a bonus
• Experience with predictive analytics, customer lifetime value modelling, or experimentation frameworks is a bonus

• Competitive compensation
• Tools needed to do your best work
• Opportunities to grow as Valerie grows
• Meaningful work with visible impact
• High ownership from day one
• Collaboration with experienced founders, operators, and specialists
• Inclusive workplace
• Interview process includes opportunities to meet future colleagues and learn about the role