Senior Performance Marketing Manager – Meta Ads, Full-Funnel Growth

• Independently manage paid social accounts, including budgets, campaign setup, ad sets, and creative launches
• Scale campaigns as long as unit economics remain sustainable
• Analyze the entire funnel, from ad and offer through landing page to conversion
• Identify and prioritize the biggest bottlenecks
• Develop test hypotheses and evaluate creative performance
• Test different angles, formats, creators, and hooks in parallel
• Provide data-driven learnings to the Creative Strategist and Copywriting team
• Prioritize the testing backlog for bundles, pricing logic, value stack, message match, and landing page structure
• Brief specialist teams, evaluate tests, and roll out winning variations
• Make decisions based on new customers, CM3, aMER, MER, and CAC relative to customer lifetime value
• Analyze performance according to the attribution model
• Ensure accurate data capture and resolve anomalies with IT
• Maintain naming conventions and account structure
• Establish reporting and review routines for growth, budget, and learnings
• Collaborate with Creative, Copy, Web, and IT teams

• Several years of experience in Meta Ads media buying within a direct-to-consumer (D2C) environment
• Proven ability to independently manage budgets and drive profitable account growth
• Strong understanding of contribution margin, CAC/CLV, new customers, CM3, aMER, and MER
• Understanding of full-funnel and cohort analysis
• Experience with test-driven work and documenting learnings
• Strong data analysis and attribution skills
• Experience with attribution tools beyond Ads Manager
• Understanding of the limitations of platform attribution and tracking setups, including Pixel, CAPI, and UTMs
• Knowledge of common direct-response mechanisms, including hook–problem–solution, value stack, social proof, and scarcity
• Ability to assess creative and offer performance
• Understanding that creative diversity is essential for scalable accounts
• Enjoy working with Creative, Copy, and Web teams
• Experience using AI tools for reporting, anomaly detection, and creative analysis
• Ideally, experience with supplement or health brands

• Remote-only role with clear processes and a high degree of autonomy
• Full ownership of paid social accounts
• Team support for creatives, copy, landing pages, and tracking
• Short decision-making paths
• Genuine ownership of budget allocation and testing
• Regular performance reviews and learning sessions
• Opportunity to build the performance marketing system of a growing health brand from the ground up and grow with it