General Manager – Marketing and Ecommerce Growth

• Own HoopStars’ business plan, budget, revenue, profitability and cash forecasts
• Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand
• Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention
• Define the parent marketing team structure
• Recruit specialists and appoint contractors or agencies where useful
• Manage priorities and performance across brands
• Connect campaign performance to paying customers, repeat enrollment and contribution profit
• Allocate marketing investment using reliable reporting and testing
• Inspect advertising accounts, diagnose funnel problems and help launch improvements
• Understand customers, operations and economics during the first 90 days
• Audit marketing across brands and establish reporting
• Propose marketing team structure and hiring priorities
• Launch initial growth tests and take ownership of normal HoopStars business decisions
• Provide clear weekly reporting and participate in monthly business reviews with the founder

• Demonstrated results in paid acquisition, conversion and retention
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability
• Experience hiring and managing marketers, creatives, agencies or other specialists
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments
• Comfort doing practical work while developing people and systems
• Strong professional English and effective remote leadership
• Experience in youth sports, education, fitness, memberships or multi-location services is useful
• Evidence of building a profitable business and an effective team matters most
• Complete the Culture Index survey
• Complete the Criteria GAME assessment - English

• Remote work from LATAM, with Toronto-hours collaboration
• Opportunity to build and lead a business and the parent marketing team
• Equity opportunity subject to agreed terms
• Potential future relocation to the US or Canada by mutual agreement