General Manager – Marketing and Ecommerce Growth

• Run HoopStars, owning its business plan, budget, revenue, profitability and cash forecasts
• Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand
• Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention
• Build the parent company marketing team across its brands
• Define team structure, recruit specialists, appoint contractors or agencies, and manage priorities and performance
• Connect campaign performance to paying customers, repeat enrollment and contribution profit
• Allocate marketing investment using reliable reporting and testing
• Inspect advertising accounts, diagnose funnel problems and help launch improvements
• Understand customers, operations and economics during the first 90 days
• Audit marketing across brands, establish reporting, propose team structure and hiring priorities, and launch growth tests
• Make normal HoopStars business decisions within agreed authority
• Provide clear weekly reporting, escalate exceptional issues, and participate in monthly business reviews

• Demonstrated results in paid acquisition, conversion and retention
• Commercial responsibility beyond a marketing budget, including pricing, margins, staffing, forecasts or business profitability
• Experience hiring and managing marketers, creatives, agencies or other specialists
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments
• Comfort doing practical work while developing people and systems
• Strong professional English and effective remote leadership
• Experience in youth sports, education, fitness, memberships or multi-location services is useful
• Evidence of building a profitable business and an effective team matters most
• CV describing a business or brand grown, including spend, results and personal contribution
• Description of a team built or managed
• Description of a commercial decision that failed and what was changed afterward
• Completion of the Culture Index survey
• Completion of the Criteria GAME assessment in English

• Remote work from LATAM, with Toronto-hours collaboration
• Equity opportunity subject to agreed terms
• Potential future relocation to the US or Canada by mutual agreement
• Bookkeeping assistance
• HR support
• IT and website support
• Local manager covering customer service and day-to-day sales