Organic Growth Manager – ASO, SEO, AI Search

• Own the organic growth of Lotto Scanner across app stores, Google Search, and AI assistants
• Optimize keywords, metadata, Custom Product Pages, and store listings for the App Store and Google Play
• Conduct A/B tests of icons, screenshots, preview videos, visuals, copy, and Custom Product Pages
• Drive technical and content SEO optimization for landing pages and web-to-app funnels
• Own website structure and conversion from the first visit through registration
• Increase organic and branded app installs
• Report monthly on store, web, and AI search KPIs in collaboration with the Data team
• Drive Generative Engine Optimization (GEO/AIO)
• Align messaging across app stores, the website, and campaign channels
• Ensure all content complies with the German State Treaty on Gambling (GlüStV) and app store guidelines
• Collaborate with Performance Managers on the UA and Media team, as well as the Creative team
• Share data insights with UA and Creative teams to improve performance

• Several years of hands-on ASO experience for B2C apps
• Strong knowledge of ASO platforms such as AppTweak, Sensor Tower, data.ai, or MobileAction
• Proven success in SEO and landing page optimization, with measurable conversion results
• Initial hands-on experience with AI search visibility (GEO/AIO), or a clear and well-founded perspective on optimizing for AI search engines
• Proficiency in analyzing web and app performance data using GA4 or comparable tools
• Experience interpreting MMP data
• 3–5 years of experience in ASO / App Growth for B2C apps
• Experience with mobile-first, install-driven business models
• Bachelor’s degree or equivalent practical experience
• German at C1 level
• Business-fluent English at C2 level
• Data-driven, experimental, and detail-oriented approach to work
• Ability to independently take ownership of channels
• Strong team player with a willingness to collaborate with UA, Content, Creative, and Localization teams
• Nice to have: Experience in a regulated industry
• Nice to have: Familiarity with web and landing page CRO platforms such as VWO, Optimizely, or AB Tasty
• Nice to have: Understanding of web-to-app and deferred deep linking frameworks such as Branch, AppsFlyer, or Adjust
• Nice to have: Experience briefing copywriters or working with AI content tools

• Competitive salary and trust-based working hours
• 30 days of annual leave
• 2 additional public holidays (December 24 and December 31)
• Generous professional development budget
• Unique team events
• Innovative benefits program
• Open, honest, and direct communication
• Quarterly feedback discussions
• MacBook, headphones, and additional work equipment
• Modern and inspiring work environment in Berlin or Konstanz on Lake Constance
• One professional development day per month
• Buddy program