Performance Creative Strategist

• Manage the full creative process from scripting through final creative
• Ideate, script, plan, and manage Meta VSLs, UGC ads, and high-converting direct-response ads
• Produce short- and long-form creatives that scale across paid channels
• Drive measurable improvements in core advertising metrics through improved creative
• Script direct-response creatives
• Analyze Meta creative-performance data to improve creative performance
• Collaborate with the marketing team on new concepts and ideas
• Conduct customer and competitor research
• Provide monthly and quarterly creative reports
• Determine next steps for scaling Meta Ads through better creative
• Produce at least 15 ad briefs per week while maintaining volume and quality
• Develop end-to-end VSL briefings covering angle, hook, script, and structure
• Design AI-driven concepts and hooks for paid video
• Partner with editors and performance marketers on testing
• Iterate strategy based on creative performance data

• Fully remote
• Fluent in English
• 3+ years of experience with performance creative for DTC brands or at a creative agency
• Strong analytical skills and hands-on experience interpreting performance data from Northbeam and Facebook Ads
• Experience using spreadsheets and reporting tools to extract insights, inform strategy, and communicate campaign ideas and results
• Willingness to work overtime or weekends if needed
• Excellent cultural fit aligned with the company values
• Proven VSL copywriting experience on direct-response/performance brands
• Deep DTC experience, including ability to name brands and spend levels behind prior work
• Proven experience with both short- and long-form Meta VSLs
• Current AI stack running in production
• Ability to deliver volume and quality in the same week without being chased
• Deep fluency with DTC and modern consumer brands
• Ability to work closely with founders and play a major role in scaling the company

• Generous performance bonus structure
• Percentage of ad spend bonus structure
• Fully remote work arrangement