Senior Marketing Tech Lead

• Work with the client's data analytics team to define analytics requirements and write technical specifications for web and app engineering teams
• Translate analytics requirements into technical specifications and validate shipped implementations
• Own the solution design reference and supporting documentation
• Build and modify CJA connections and data views, managing an estate of around 13
• Design new data views for email and push performance reporting
• Onboard additional data sources into CJA, including digital experience monitoring data
• Advise analytics and business teams on segments, events, and variables to use
• Define weekly reconciliation of CJA against back-end order data, set anomaly thresholds, and hand execution to the QA engineer
• Own Adobe Target test setup, audiences, splits, and A4T reporting
• Surface new platform features to the client's analytics and CRM teams

• Proven experience acting as a Customer Journey Analytics (CJA) expert bridging data analytics and web/app engineering teams
• Deep competence in Adobe Target for test setup, audiences, splits, and A4T reporting
• Strong ability to write clear, actionable technical specifications based on analytics requirements
• Expertise in owning and maintaining solution design references and data views
• Experience onboarding new data sources and defining reconciliation processes against back-end data
• Resilience, emotional intelligence, and focus on agile delivery
• Deep understanding of the difference between coding and engineering
• Experience collaborating with QA teams for data anomaly tracking (desired)
• Familiarity with cloud-native foundations or AI coding assistants (desired)
• Advanced oral English
• Advanced Spanish

• Flexible work arrangement / remote work depending on specific project needs
• Continuous learning and professional growth opportunities
• Exposure to high-impact projects and complex engineering challenges
• Collaboration with global teams across 39 delivery centers worldwide