Social Media Marketing Manager

• Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube
• Create B2B content for LinkedIn and consumer content for other channels
• Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends
• Build and maintain a rolling 30-day content and campaign calendar
• Generate ideas and write hooks, captions, and post copy
• Create everyday posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video
• Help build the UGC and creator strategy, especially for TikTok and Instagram
• Engage with relevant accounts, creators, communities, partners, and B2B audiences
• Test ideas to increase reach, website traffic, and conversion
• Track performance weekly and recommend what to scale, change, or stop
• Flag top content for paid promotion
• Help set the social look and feel, including templates and content formats
• Own the idea, direction, and day-to-day execution
• Escalate healthcare-related content or comments when appropriate and coordinate compliance review before publishing when needed

• Proven experience growing social accounts with results beyond follower counts and running campaigns from idea to results
• Excellent written English and strong social copywriting skills
• Strong Canva skills, good visual judgment, and short-form video experience
• Highly organized and comfortable reading performance data
• Creative, proactive, and able to work independently and with marketing and creative partners
• Comfortable using AI tools to work faster, with the judgment to avoid generic, AI-generated content
• Healthcare or regulated-industry experience is a plus
• Understanding of, or willingness to quickly learn, healthcare marketing rules, including HIPAA, appropriate health claims, and content/comment escalation
• Ability to provide a brief introduction and 2 to 3 examples of social content or campaigns personally helped create

• Part-time schedule of up to 25 hours per week
• Regular overlap with U.S. Central Time (CT) business hours