Google Ads Manager

• Develop, launch, and optimise Google Ads campaigns across Search, Display, Performance Max, and other relevant channels.
• Monitor campaign performance and implement strategies to improve conversions, cost per acquisition (CPA), and return on ad spend (ROAS).
• Conduct keyword research, competitor analysis, and audience targeting to identify growth opportunities.
• Manage advertising budgets and allocate spend effectively to achieve campaign objectives.
• Set up and maintain accurate conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager.
• Run A/B tests on ad creatives, messaging, targeting, and landing pages to improve performance.
• Analyse campaign data and provide actionable insights through regular performance reports.
• Identify areas for improvement and continuously refine campaign strategies.
• Collaborate with internal teams and stakeholders to ensure advertising campaigns align with broader business goals.

• Minimum 2 years of hands-on experience managing Google Ads campaigns.
• Strong knowledge of Google Ads campaign structures, bidding strategies, targeting, and optimisation techniques.
• Demonstrated ability to manage paid advertising budgets and deliver measurable campaign results.
• Experience using Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking tools.
• Solid understanding of performance marketing metrics, including CPA, CPC, CTR, ROAS, and conversion rates.
• Strong analytical skills with the ability to interpret data and identify opportunities for improvement.
• Excellent written and verbal English communication skills.
• Highly organised, proactive, and comfortable managing multiple priorities.
• Ability to work independently in a remote environment.
• Previous experience working in a digital marketing or advertising agency.
• Google Ads certifications.
• Experience managing multiple advertising accounts or campaigns across different industries.
• Familiarity with Meta Ads, Microsoft Ads, or other paid media platforms.
• Experience creating performance dashboards using Looker Studio.
• Knowledge of conversion rate optimisation (CRO) and landing page best practices.

• Fully remote role with flexible work environment
• Work with high-growth companies and performance-driven teams
• Opportunity to scale campaigns with significant ad budgets
• Performance-based bonuses tied to campaign success
• Direct collaboration with international clients and marketing leaders