Demand Generation – Marketing Manager

• Plan and execute B2B campaigns around priority customer profiles, buying triggers and decision-makers
• Select and test channels including LinkedIn, email, partnerships, webinars and events
• Build campaign assets, landing pages and follow-up journeys
• Work with Sales to improve targeting and lead quality
• Translate business objectives into a marketing plan with priorities, campaigns, timelines, budgets and success measures
• Deliver core marketing activities and coordinate founders, specialists and external partners
• Coordinate founder and team LinkedIn activity
• Create and commission case studies, website content and campaign materials
• Own briefs, editorial quality, distribution and content reuse
• Develop partner activity to reach relevant audiences
• Maintain consistent messaging, tone and prospect experience
• Own HubSpot segmentation, forms, workflows, email nurturing, campaign tracking and data quality
• Build nurture journeys for contacts at different stages of interest
• Agree qualification criteria and handover processes with Sales
• Ensure relevant leads reach the right person with useful context and clear next steps
• Track marketing contribution to qualified conversations and pipeline
• Report marketing-sourced and marketing-influenced opportunities separately
• Review stage conversion with Sales and improve campaigns, messaging and nurturing
• Decide what to continue, change or stop based on results

• 3 to 5 years of proven, hands-on B2B marketing experience
• Experience generating qualified demand for services or products through a considered sales process
• Commercial awareness and understanding of customer fit, lead qualification, sales cycles and pipeline progression
• Strong content judgement
• Excellent written and spoken English
• Ability to turn specialist knowledge into clear, credible messaging for buyers
• Practical HubSpot experience, including segmentation, workflows, nurturing and reporting
• Ability to build and improve HubSpot setup independently
• Experience owning a marketing plan and delivering it within limited resources
• Experience coordinating colleagues and external contributors
• Confidence to challenge founders constructively, make recommendations and take responsibility for outcomes
• Good brand judgement
• Ability to balance immediate demand generation with long-term credibility
• Convenient flight connections to Berlin, Germany (nice to have)
• Experience marketing an agency, consultancy or other B2B services business (nice to have)
• Familiarity with mobile marketing, AdTech or the app growth ecosystem (nice to have)
• Experience building demand through founder visibility, expert content, partnerships or industry events (nice to have)

• Fixed-term contract, 12-month contract
• 24 days of annual leave
• Fully remote setup
• Travel opportunities to attend industry and REPLUG’s events
• EUR 1,000 annual educational budget
• Access to REPLUG’s specialists, client results and industry relationships
• Senior marketing guidance and direct access to the founders
• Ownership and influence over REPLUG’s marketing plan and priorities