Marketing Operations Specialist

• Build a scalable recruitment-intent process to identify and monitor offshore hiring needs across target sites and LinkedIn for IT, Accounting, and Business Support roles
• Identify key decision-makers, enrich data using Cognism, and push qualified opportunities to HubSpot with relevant vacancy context
• Track vacancy statuses and build automated or manual outreach workflows
• Own and connect HubSpot, Cognism, Mailchimp, WordPress, and automation tools through APIs, webhooks, Zapier/Make, and native connectors
• Eliminate duplicate manual processes and maximize existing MarTech tools
• Segment prospects based on hiring signals and web behavior
• Build, test, and run tailored email and nurture campaigns with suppression rules and human hand-offs for high-intent replies
• Maintain HubSpot lifecycle stages, workflows, forms, sequences, scoring, and GDPR-compliant data standards
• Create commercial dashboards for pipeline performance, conversion, and CRM health
• Enhance WordPress tracking, landing pages, forms, and conversion events with the web developer
• Connect web behavior to HubSpot to show Sales which content generates genuine interest
• Automate enrichment, role matching, and follow-ups
• Document processes and report on qualified opportunities, drop-off points, and top-performing channels to guide strategy

• 3+ years in Marketing Operations, MarTech, CRM, or Revenue Operations
• Hands-on experience building HubSpot workflows, custom properties, segmentation, forms, sequences, reports, and integrations
• Practical experience connecting CRMs, email, website platforms, and data enrichment tools using APIs, webhooks, Zapier, or Make
• Proven ability to build intent/prospecting workflows using job vacancies, web data, or external enrichment signals
• Familiarity with Cognism, Mailchimp, LinkedIn Sales Navigator, WordPress, GA4, Canva, and AI tools
• Comply with the Organization's Information Security Management System (ISMS), including all applicable information security policies, procedures, standards, and guidelines

• Highly competitive salary – paid weekly
• HMO enrollment on commencement
• Additional HMO dependents added each year of service
• 20 vacation days per year; 7 sick days
• Annual performance bonuses and incentives
• Annual salary reviews and increases
• Free cooked rice, snacks and hot drinks
• Company polo shirts provided
• Fantastic, bright and cheerful open-plan work environment
• Prestigious clients and highly professional and friendly co-workers
• Work from home or the office – you choose