Content Writer

• Write high-quality content answering prospects’ and customers’ questions for search engines and AI assistants
• Turn cybersecurity and risk concepts into accurate, insightful, readable content
• Refresh and improve existing articles and pages
• Write and maintain comparison and competitor pages
• Publish and format content in the CMS, including headings, metadata, internal links, and image alt text
• Review content performance with the Growth Marketing team and use insights to improve future content
• Ensure all content follows UpGuard’s brand Voice and Tone
• Report to the Content Writer Manager as part of the Growth Squad

• 3+ years of professional content writing experience, including search-optimized content, ideally in B2B SaaS or Cybersecurity
• Portfolio of long-form articles, comparison pages, or other search-focused content
• Solid understanding of SEO, including search intent, keyword usage, content structure, internal linking, metadata, and AI search
• Hands-on experience uploading and formatting content in a website CMS
• Ability to translate complex technical or risk management concepts into clear, engaging, authoritative content
• Exceptional written and verbal communication skills
• Ability to manage multiple content pieces in a fast-paced environment with independence
• Ability to collaborate effectively with web, growth, and creative teams
• Fluency in English, verbal and written
• Based in South Africa
• Experience with content driving measurable traffic and leads is an advantage
• Background in cybersecurity, vendor risk, or third-party risk management is an advantage
• Confidence using AI tools and refining AI-generated drafts is an advantage
• Must undertake a national police history check and reference checks
• Must be legally authorised to work in South Africa without company visa sponsorship

• Monthly Lifestyle subsidy for financial, physical, and mental well-being
• WFH set-up allowance
• $1500 USD annual Learning & Development allowance
• Annual leave, plus two additional UpGuardian leave days
• 18 weeks paid Parental Leave
• Personal Leave Allowance, including sick and carer’s leave
• Fully remote working environment with no compulsory office attendance
• Top-spec laptops provided
• Paid subscriptions for generative AI tools