SEO Backlink Specialist

• Take full ownership of link-building campaigns across approximately 50 SEO client accounts.
• Execute targeted backlink strategies based on each client’s SEO goals, target markets, services, and opportunities.
• Perform backlink gap analyses against local or industry competitors.
• Identify and evaluate high-value, realistically attainable link opportunities.
• Assess clients’ backlink profiles for strengths, weaknesses, and opportunities.
• Collaborate with the SEO team to identify priority pages requiring additional authority.
• Develop target-page plans and natural anchor-text recommendations.
• Identify opportunities based on industry, geography, partnerships, and existing relationships.
• Build and maintain prioritized prospect lists for each client.
• Create monthly link-acquisition plans based on client needs and budgets.
• Research legitimate, relevant websites, organizations, and businesses for backlink opportunities.
• Write personalized outreach emails and communicate with website owners, businesses, and organizations.
• Manage follow-ups, relationship building, and placement coordination.
• Submit clients to relevant directories, associations, and industry listings.
• Secure quality backlinks and verify that placements are accurate and live.
• Coordinate backlink efforts with priority pages and newly published content.
• Identify partnership, sponsorship, and other relevant placement opportunities.
• Communicate progress, challenges, and opportunities to internal team members.
• Execute monthly campaigns across approximately 50 SEO accounts.
• Maintain prospect lists, outreach schedules, and accurate campaign records.
• Track referring domains, anchor text, target pages, link quality, referral traffic, and ranking changes.
• Monitor backlinks for changes or removals.
• Follow white-hat SEO practices and avoid spammy or manipulative tactics.
• Maintain and improve link-building workflows, documentation, and tracking systems.
• Identify process improvements to increase campaign efficiency.

• 3+ years of experience in SEO link building, off-page SEO, or digital PR.
• Proven ability to research, evaluate, and secure high-quality backlinks.
• Strong understanding of SEO, competitor backlink analysis, and link acquisition strategies.
• Experience with outreach, relationship building, and local SEO.
• Proficiency with Ahrefs, Semrush, or similar SEO tools.
• Excellent research, organization, and written communication skills.
• Experience using Google Sheets, Excel, and project management tools.
• Ability to independently manage multiple client campaigns and deadlines.
• Previous experience at an SEO or digital marketing agency preferred.
• Experience building links for local service-based businesses preferred.
• Familiarity with digital PR, editorial outreach, and relationship-based link acquisition preferred.
• Experience securing links through trade associations, suppliers, business partnerships, and local organizations preferred.
• Knowledge of Google Search Console and Google Analytics preferred.
• Experience improving SEO workflows, processes, and automations preferred.
• Must agree to Lago’s Confidentiality and Non-Circumvention Agreement.

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
• Lago’s Confidentiality and Non-Circumvention Agreement provides a respectful and professional recruitment experience.