Senior Functional Analyst

• Analyze, model, and optimize CRM processes for the real estate market.
• Serve as a liaison between business, technology, and customer service teams.
• Ensure solutions are aligned with commercial strategies and the lifecycle of real estate developments, from prospecting through after-sales service.
• Map and improve pre-sales, sales, and after-sales processes.
• Understand the operational lifecycle of real estate developments, including leads, reservations, proposals, negotiations, contracts, documentation, and the customer journey.
• Configure CRM functionalities, create automations, define business rules, and model data entities.
• Understand business needs and translate them into functional requirements for development and IT teams.
• Manage backlogs, user stories, and functional documentation in Scrum/Kanban environments.
• Produce analyses and reports on sales funnels, conversion, broker performance, and campaigns.
• Work with integrations involving real estate systems, ERPs, sales platforms, portals, and financial systems.

• Experience working with sales operations for mid- to high-end real estate developments.
• Understanding of industry-specific customer service and relationship management practices, including NPS, SAC, and ticket management.
• Experience working with multidisciplinary squads and digital transformation projects in the real estate market.
• Strong experience analyzing, modeling, and optimizing CRM processes for the real estate market.
• Experience with CRM platforms such as Dynamics, Salesforce, Pipedrive, or similar systems.
• Knowledge of functional configuration, automation workflows, business rules, and data entity modeling.
• Experience managing backlogs, user stories, and functional documentation using Scrum/Kanban Agile methodologies.
• Experience preparing sales and marketing analyses and reports.
• Knowledge of integrations with ERPs, sales platforms, portals, and financial systems used in the real estate sector.