Marketing Lead

• Own and continuously improve the company's Webflow website, including site structure, messaging, landing pages, pricing pages, and basic SEO.
• Build and launch landing pages for different audiences, campaigns, product editions, and course showcases without relying on a developer.
• Run ongoing conversion tests on headlines, offers, page layouts, and calls to action to improve visitor-to-sign-up rates.
• Implement and maintain website analytics, conversion events, advertising pixels, and UTM tracking.
• Build lead capture pathways through free sign-ups, waitlists, course previews, webinars, and other lead magnets.
• Set up and optimise CRM workflows, audience segmentation, lead scoring, and automated email sequences.
• Develop onboarding and nurture campaigns to convert new course creators into active users and prepare learners for the marketplace launch.
• Identify and qualify business, university, and enterprise enquiries, passing relevant opportunities to the CEO.
• Plan, launch, and manage paid campaigns across Meta Ads, Google Ads, LinkedIn, TikTok, and other relevant platforms.
• Develop and test ad copy, creative concepts, audience targeting, and campaign structures.
• Create short-form videos and visual assets using existing product content and course demonstrations.
• Monitor campaign performance and manage advertising spend against acquisition costs, paying-user conversion, and return on ad spend.
• Review campaign results, pause underperforming activities, and scale sustainable campaigns.
• Build and maintain a weekly marketing dashboard connecting advertising spend, website traffic, lead generation, sign-ups, and revenue.
• Analyse funnel performance and identify drop-off points, acquisition opportunities, and areas for improvement.
• Run structured experiments across messaging, offers, channels, and audiences, documenting findings.
• Establish baseline performance metrics and work with the CEO to set growth targets and marketing budgets.
• Prepare the marketing strategy and launch campaigns for the upcoming learning marketplace.

• At least 4 years of hands-on experience in performance marketing, growth marketing, or a closely related digital marketing role.
• Demonstrated experience independently planning, building, and optimising paid advertising campaigns on both Meta Ads and Google Ads.
• Able to demonstrate campaign performance using actual metrics, such as advertising spend, cost per lead, cost per sign-up, customer acquisition cost, or return on ad spend.
• Experience building and optimising websites and landing pages using Webflow or similar platforms, with the ability to execute changes independently.
• Practical experience with email marketing, CRM platforms, and marketing automation, such as HubSpot, Klaviyo, ActiveCampaign, or equivalent tools.
• Strong working knowledge of GA4, conversion tracking, advertising pixels, UTM parameters, and marketing performance reporting.
• Strong copywriting skills, with the ability to write clear, persuasive messaging for different audiences and stages of the customer journey.
• Comfortable using AI tools regularly to accelerate copywriting, creative development, research, campaign optimisation, and performance analysis.
• Analytical and commercially minded, with the ability to connect marketing activity to sign-ups, customer acquisition costs, and revenue.
• Highly autonomous and comfortable building marketing systems from scratch, testing ideas, and taking ownership of results.
• Experience marketing SaaS products, ed-tech platforms, creator tools, online learning products, or subscription-based services.
• Experience building acquisition funnels for free-to-paid conversions, trials, subscriptions, or digital marketplaces.
• Short-form video editing and creative production skills for paid social and organic content.
• Experience with LinkedIn Ads, B2B lead generation, or marketing to business and institutional audiences.
• Experience marketing platforms that serve two audiences, such as creators and learners, sellers and buyers, or service providers and customers.
• Disclose any existing ongoing roles or client work.
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).