B2B Digital Marketing, Hubspot Specialist

• Execute and continuously improve lead generation, organic B2B social media, HubSpot websites, HubSpot Marketing Hub Professional, and selected BigCommerce category pages
• Create, update and publish product and service pages, landing pages, blog articles, listicles, case studies, news items, team profiles, forms, CTAs, menus, downloads and other website content
• Build and update pages using approved HubSpot templates and selected BigCommerce category pages
• Apply on-page SEO requirements and optimize web assets for quality, accessibility and page performance
• Conduct desktop and mobile quality assurance, including links, forms, downloads, layout, spelling and lead routing
• Maintain HubSpot forms, landing pages and CTAs and verify submissions, notifications and campaign attribution
• Maintain website change logs and identify, document and escalate complex website issues
• Develop and maintain monthly organic social media calendars
• Research industry topics, customer challenges, project applications, competitor activity and market developments
• Draft, edit, schedule and publish organic content across LinkedIn, Facebook, Instagram and other approved channels
• Repurpose product information, project updates, case studies, blog articles, photography, video and sales materials into social content
• Prepare social media assets using Canva, ElevenLabs, Gamma, HubSpot and Claude
• Monitor and respond to routine social interactions and escalate technical enquiries, complaints, sales opportunities and sensitive matters
• Maintain an evergreen content bank and content records
• Monitor content and social media performance and recommend improvements
• Build and maintain HubSpot email nurture sequences, workflows and lists/segments
• Maintain lifecycle stages, lead scoring and the MQL-to-sales handover process
• Keep CRM marketing data clean, including properties, form mappings, duplicates and consent/subscription types
• Build and maintain HubSpot dashboards and GA4 reporting and produce monthly performance summaries
• Set up and verify conversion tracking and campaign attribution
• Support the Design Manager with product mockups and graphics
• Work with the Company Director, Design Manager, HubSpot Coach, sales teams and operational stakeholders in Australia

• Philippines-based candidate
• 5+ years in digital marketing, marketing operations or marketing automation
• Strong hands-on HubSpot Professional (or above) experience, including CMS page and landing page building, forms, workflows, lists, lifecycle stages, lead scoring and reporting
• Email marketing and nurture sequence experience
• Experience managing organic B2B social media, particularly LinkedIn company pages, including scheduling via HubSpot’s social tool
• GA4 reporting, conversion tracking and campaign attribution
• Basic HTML and CSS
• SEO and AEO fundamentals
• Working proficiency with Canva and AI tools (Claude, Gamma, ElevenLabs, HubSpot Breeze), including prompting for marketing outcomes
• Excellent written English suitable for an Australian B2B audience; writing samples required
• Strong attention to detail and ability to manage multiple priorities independently in a remote environment
• Experience supporting B2B marketing teams
• Experience working with or for Australian businesses
• Familiarity with They Ask, You Answer / inbound methodology
• HubSpot certifications (Inbound, Marketing Hub Software, Content Hub)
• BigCommerce experience
• Must disclose any existing ongoing roles or client work
• Must reflect this engagement on LinkedIn as “Independent Contractor”

• 100% remote work from home
• Flexibility in how you manage your time as an independent contractor
• Alignment with AU business hours for collaboration