Email Marketing Specialist – Automation

• Build, segment, test, schedule, and optimize product updates, case studies, webinar invites, and outreach emails
• Manage complete lifecycle email operations for major trade shows
• Oversee outbound marketing emails, deliverability, and reply tracking
• Hand off warm leads directly to Sales
• Test subject lines, copy, and send times to optimize engagement
• Adapt approved messaging to target audiences and write concise email copy
• Maintain an advance email calendar for product updates, events, and releases
• Partner with Sales to build and optimize email templates, cadences, and objection-handling playbooks
• Maintain and optimize workflows, lead journeys, and database hygiene within Zoho Marketing Automation
• Ensure accurate campaign attribution, source tagging, and lead imports in the CRM
• Source new leads via BuiltWith and Prospeo
• Analyze campaign data, track monthly performance metrics, and deliver strategic recommendations
• Develop and implement global marketing strategies for SyncEzy, a B2B SaaS integrations company
• Report to the Growth Marketer and work closely with Sales

• 5+ years of hands-on B2B email marketing experience, ideally for a SaaS or technology company
• Strong experience in a marketing automation platform; Zoho Marketing Automation and Zoho CRM preferred, HubSpot, Marketo, Pardot, or ActiveCampaign considered
• Confident with segmentation logic, lists, suppression, and CRM data
• A working grasp of customer data and analytics
• Experience running sales cadences or working closely with a sales team
• Independently seeks out compelling stories and generates creative ideas for the team without needing explicit direction
• Comfortable with basic reporting in spreadsheets or a BI tool
• Clear written English and the judgement to know when copy needs another look
• Able to work across time zones with colleagues and customers in Australia, New Zealand, the UK, Europe and the US
• A very good internet connection: 100 Mbps minimum
• A proper work desk/setup at home and a quiet place to work
• A Laptop / Computer during your probation period
• Excellent English communication skills, written and verbal

• Allowance for Internet / Phone costs
• Company Hardware is provided after completing probation
• Flexible, family-friendly & fun work environment
• Continuous development and education allowances
• Excellent growth opportunities, and growth into leadership for the right candidate
• Generous policies around leave / social and training allowances
• Zero Commute, Work while you work, play while you play—perfect Work / Life balance
• A TRUE Remote / Work from Home position